WhatsApp is a Cultural Force. Will it Make More Money?

What if the most important social network in the world isn’t a social network at all?

In this episode, we explore how WhatsApp—often overlooked in the U.S.—has become a lifeline for families, businesses, artists, and economies worldwide.

Join me and Tati Cirisano from MIDiA Research as we break down whether WhatsApp is the closest thing to a true “everything app,” how it differs from iMessage and texting, and why Meta has struggled to monetize it despite its massive reach.

04:33 WhatsApp's Global Growth Strategy

17:07 WhatsApp's Advertising and Privacy Dilemma

21:34 WhatsApp's role in Meta l

24:22 Instagram DMs vs WhatsApp

29:38 WhatsApp's US Growth Prospects

This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.

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