Sandbox Music Marketing Campaigns of the Year special edition – our team picks their favourite campaigns of 2022 and explain why they worked so well

Music Ally Focus Ep. 40: Every December, Music Ally publishes its hotly-anticipated Sandbox Campaigns of the Year issue, which rounds up the best, most innovative and interesting campaigns of the previous 12 months – and 2021’s is the biggest ever. (There's a link to the report below). It's an incredibly useful resource for anyone planning marketing in 2022: so in this podcast we invited three of Music Ally’s marketing experts to pick out two of the winning campaigns they liked the most. 

We speak to Eamonn Forde, compiler of the Marketing Campaigns of the Year list, and who has recently published a book called Leaving The Building: The Lucrative Afterlife Of Music Estates, on how the music industry ensures that pop stars are lucrative even after they die – which is a hint as to which campaigns he picked. We also hear from Magda Jędrzejewska, Music Ally's Marketing Executive, and Marlen Hüllbrock, Music Ally’s Head of Marketing Services. They have all picked very different, very innovative campaigns –  and all share great insight into how they worked so well.

The Sandbox Music Marketing Campaigns of the Year report: https://musically.com/2021/12/15/sandbox-campaigns-of-the-year-2021s-best-music-marketing-campaigns/

Eamonn Forde's (great) new book, Leaving The Building: The Lucrative Afterlife Of Music Estates: https://www.hive.co.uk/Product/Eamonn-Forde/Leaving-the-Building--The-Lucrative-Afterlife-of-Music-Estates/25990193

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