The Morning Brief Brandalore Rising!
Jul 18, 2025
Bengaluru is emerging as India's new advertising hub, fueled by startups and innovative agencies. The city is attracting advertisers eager to explore new concepts from fintech to fantasy sports. A strong tech base supports AI-driven content and hyperlocal campaigns. The conversation also highlights the significant growth in southern markets like Kerala and Hyderabad, accelerated by remote work trends. The rise of independent agencies showcases fresh, creative approaches and a focus on regional marketing in response to evolving consumer preferences.
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Bengaluru's Advertising Emergence
- Bengaluru is rapidly becoming a new advertising epicenter in India, challenging Mumbai and Delhi.
- Its rise is fueled by startups, D2C brands, tech companies, and a strong tech-driven approach in advertising.
Bengaluru's Ad Growth Story
- Rahul recalls Bangalore’s early ad scene dominated by apparel brands before tech and new sectors drove growth.
- E-commerce pioneers like Myntra and Flipkart helped make Bangalore a significant advertising market.
Talent and Culture Drive Growth
- Talent flocking to Bangalore accompanies South India's rise as an ad hub.
- The region’s rising incomes and vernacular content boost demand for agencies rooted in the South’s culture.