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In the podcast episode, the speaker highlights the importance of recognizing the difference between high ticket and low ticket sales. High ticket items are considered those priced over a thousand dollars, requiring the involvement of salespeople to close deals successfully. In contrast, low ticket items, priced under a thousand dollars, are usually self-selected by customers without the need for direct sales interaction. The speaker emphasizes that for high ticket sales, closers are crucial in convincing potential buyers, while low ticket items are better suited for self-selection to avoid salesperson interventions.