Dig In 40. Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG
“Perfection shouldn’t be the enemy of progress.”
At least, that’s the mantra this week’s guest lives by. Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, is an industry legend. He is a seasoned consultant who delivers insights through visualization and storytelling and is obsessed with the consumer.
Meagan sat down with Marat to discuss how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Tune in to learn:
- Why it’s ok to try something different that doesn’t pay off
- How you need to nurture some ideas before they become successful
- That, in insights, agile and democratization are more than buzzwords
- The importance of sharing knowledge between different generations of insights professionals
We had a blast chatting with Marat. And stick around to the very end for a great book recommendation from Marat.
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