The Content 10x Podcast Why Not All Content Works Everywhere (And Why That’s a Good Thing)
In this first episode of 2026, Amy Woods makes the case for one word that should guide your B2B content decisions this year: intent.
Because while AI has made it easier than ever to publish at speed, a volume-first approach often creates content that is lacking purpose and feels generic (and gets ignored).
Amy explores why audiences show up with different mindsets on different platforms, why one-size-fits-all repurposing rarely works, and how getting clearer on your intent (engagement, clicks, DMs, shares, leads) helps you create content that performs better - and feels more natural to make.
If you want a smarter content repurposing strategy in 2026, start here.
Find out:
- Why not all content works everywhere (and why that should never be the goal)
- How platform intent changes audience behavior (even when it’s the same person)
- How to repurpose the same idea in different ways without copy/pasting across channels
- Tips for matching your marketing intent to platform intent so you measure success properly
- How three simple questions can improve your content decisions instantly
Important links & mentions:
- Blog post related to this episode: https://www.content10x.com/347
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- Content 10x: https://www.content10x.com/
- Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
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