Two-Brain Radio: Taking Control of Your Business With Natalie Marcom

When Natalie Marcom opened Nakoma CrossFit in Lake Havasu City, Arizona, she knew fitness. She had lost a significant amount of weight with CrossFit herself and felt right at home coaching people. Running a business? Not so much. For a long time, she just "white-knuckled it."

She knew she needed some guidance to grow her business and make it sustainable for the long haul, but she was skeptical about Two-Brain mentorship at first. But just three months after she decided to give it a shot, the investment had already paid for itself.

Since joining the Two-Brain family, Marcom's fixed costs have decreased by 10%, she saw about a 200% increase in attendance during July—normally the leanest month—and turned $260 in ads into $4,400 in front-end sales.

Links:

https://www.nakomacrossfit.com/

Contact:

natalie@nakomacrossfit.com

Timeline:

2:46 – Mistaking a CrossFit gym for a Christian gym.

4:16 – Deciding to open her own gym.

5:54 – Starting from scratch and “white-knuckling it.”

6:41 – A long courtship with Two-Brain.

9:32 – The goal: Make Nakoma CrossFit a “legitimate business.”

10:31 – Opening the fire hose: record attendance, increased revenue and decreased fixed costs.

14:38 – Learning to create ads.

17:07 – On selling a service.

18:13 – The lead-nurture process: From Acuity to video text messages to phone calls.

20:14 – If you just listen to prospective clients, they’ll sell themselves.

22:14 – Setting a foundation for retention.

25:36 – Words of wisdom: Ask for help and let go of fear.