Agency Journey
How Implementing EOS Fueled Fuelius' Growth And Efficiency with Paul Earnden
Dec 11, 2022
Paul Earnden, Managing Director at Fuelius, discusses his agency's growth strategies and the implementation of the Entrepreneurial Operating System (EOS). He reveals how EOS transformed their operations and the essential roles of visionaries and integrators. The conversation dives into setting effective quarterly objectives, known as 'rocks', and how they optimized management tools by transitioning from spreadsheets to 90.io. Paul also shares insights on launching their new podcast, aiming at enhancing sales and marketing transparency.
39:48
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Quick takeaways
- The rebranding of Fuelius as a sub-brand aimed to clarify service offerings and minimize client confusion in targeted markets.
- Implementing the Entrepreneurial Operating System (EOS) enhanced operational efficiency by defining roles and promoting accountability within the leadership team.
Deep dives
Rebranding for Clarity
The agency rebranded from Proto to Fuelius to clearly delineate their two target audiences: a specific niche of about 600 companies in the UK and a broader inbound marketing audience making up the majority of their business. This rebranding aimed to minimize confusion among potential clients regarding the services offered, as the agency’s messaging was inconsistent across various platforms. By creating Fuelius as a sub-brand focused on growth initiatives, the company could better communicate its offerings without the duality that had previously existed. Despite the brand separation, the underlying structure of the agency remained unchanged, maintaining the same staff and legal entity.
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