How I Built This with Guy Raz HIBT Lab! New Culture: Matt Gibson and Inja Radman
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Apr 13, 2023 Matt Gibson and Inja Radman, co-founders of New Culture, are on a mission to revolutionize the cheese industry with animal-free dairy products. They share how they connected over LinkedIn, long before they met in person, and their journey in creating traditional cheese flavors without the environmental impact of dairy farming. The pair discuss innovative techniques like precision fermentation for developing mozzarella and the unique challenges they face in the plant-based cheese market, all while aiming for a sustainable future in food.
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LinkedIn Co-founders
- Matt Gibson, seeking a science-minded co-founder, connected with Inja Radman on LinkedIn.
- Radman, initially hesitant, was drawn to Gibson's vision and the potential to apply her skills to a meaningful problem.
Leap of Faith
- Matt and Inja, having never met, decided to join IndieBio, a biotech incubator in San Francisco.
- Inja had to convince her worried family that this risky venture with a stranger wasn't a scam.
Cheese's Environmental Impact
- Cheese is a major contributor to greenhouse gas emissions, surpassing even lamb and beef.
- Its production is water-intensive, requiring large amounts of water to create a single block.
