

Can Brazil’s supercows feed the world?
9 snips Jul 8, 2025
Dive into the world of Brazil's Zebu cattle, known as 'supercows,' celebrated for their impressive genetics and prime beef quality. Discover how these resilient animals, imported from India, have shaped Brazil's booming beef industry. With soaring global demand, particularly from China, the podcast explores the financial stakes and environmental challenges of cattle farming. Can Brazil's innovations in genetics provide sustainable solutions for a rising population? Join the discussion on the balance between economic growth and environmental preservation.
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Expo Zebu's Genetic Showcase
- Zebu cattle are large, resilient, and specially bred for meat quality at events like Expo Zebu.
- One cow sold for 25 million reais, showing immense value in genetics over slaughter.
Zebu Breeding Transformed Brazil
- Brazilian cattle shifted from Criollo to zebu cattle in late 19th century, due to zebu's resilience.
- This shift enabled Brazil to outsell Argentina and Uruguay during world wars and dominate beef exports.
Science Boosted Cattle Expansion
- Brazil created EMPREBA in the 1970s to boost cattle production via science and technology.
- They improved grasses, treated diseases, and shifted soil to expand cattle zones northward.