Nikonomics - The Economics of Small Business 19 - $20K for 30 Seconds? Inside the Influencer Marketing World with Trenton Hughes
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How do influencers turn their content into big bucks? Join me, Nik (https://x.com/CoFoundersNik) as I sit down with Trenton Hughes (https://x.com/trentjhughes), the brains behind Station Entertainment, to uncover the secrets of influencer marketing. I learn how his agency managed over 100 influencers and helped them earn thousands of dollars per video. Discover his formula for success in the digital creator world and the business strategies that drive multi-million dollar revenues. Whether you're an aspiring influencer or just curious about the business side of YouTube, this episode is packed full with insights! If you have any questions, comment below.
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This week we covered:
00:23 Meet Trenton Hughes: The Influencer Agent
03:56 Influencer Marketing Strategies
09:57 Compensation Models for Influencers
12:11 Sponsorship Deals and Revenue
17:58 The Evolution of Content Creators
19:27 Affiliate Marketing Insights
25:20 Transitioning from YouTube to Twitter
26:24 Rapid Fire Questions
32:02 Advice for Aspiring Entrepreneurs
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