David Gelles on How Patagonia Founder Yvon Chouinard Built a Purpose-Driven Company

Chuck Feeney's "The Billionaire Who Wasn't" tells the story of his remarkable life and his commitment to philanthropy. Feeney, the founder of Duty Free Shoppers, amassed a fortune but chose to give it all away anonymously through his Atlantic Philanthropies. The book details his journey from humble beginnings to immense wealth, highlighting his business acumen and his unwavering dedication to charitable causes. Feeney's story is a testament to the power of generosity and the importance of giving back to society. The book inspires readers to consider their own values and how they can make a positive impact on the world.

This book tells the story of Yvon Chouinard, who brought doing good and having grand adventures into the heart of his business life. It details his journey from his youth as the son of a French Canadian handyman to his ambitious climbing expeditions that inspired his innovative designs for climbing equipment. The book also explores how Chouinard built Patagonia into one of the most respected and environmentally responsible companies, emphasizing the importance of sustainability, personal growth, and unconventional business practices.

In 'Mindful Work,' David Gelles reveals how leading companies like General Mills, Google, and Aetna are integrating meditation, yoga, and other mindfulness practices into their corporate cultures. Drawing on real-world examples and scientific research, Gelles demonstrates that mindfulness can lower stress, increase focus, and even reduce healthcare costs. The book also addresses the rise of 'McMindfulness' and offers practical guidance for individuals and organizations seeking to cultivate a more mindful, productive work environment.

Dirtbag Billionaire explores the life and business practices of Yvon Chouinard, the founder of Patagonia. The book delves into Chouinard's unconventional approach to capitalism, his commitment to environmental sustainability, and the paradoxes inherent in his company's success. Gelles examines how Chouinard built Patagonia into a billion-dollar brand while attempting to minimize its environmental impact. The biography explores the challenges and complexities of balancing profit with purpose. It also investigates Chouinard's unique decision to give away his company to environmental causes. The book ultimately questions whether Patagonia's model can serve as a blueprint for other businesses.