Wake-Up Call on Personal Branding - Matt Purcell Unpacks the Blind Spot
Apr 30, 2025
01:03:35
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Forget about how many followers you have. If your identity isn’t clear, people will scroll right past. In this episode, I sit down with Matt Purcell, one of Australia’s Top Personal Brand experts, to unpack why most business leaders stay invisible online - and how to fix it. Matt breaks down the “House of Personal Branding” framework, the mistake even million-dollar founders make, and the one shift that separates forgettable content from trusted authority.
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