196. The #1 Thing Missing In Your Marketing - POSITIONING Part 1

What is positioning and how can you leverage this concept to grow your business? Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. Now with a coaching business, the product is YOU, and your offer. But mostly, YOU. How do prospects view you, and distinguish you as different and unique from the competition? That’s what we’re going to dive into today. So grab a pen, and take notes. Because this is going to be VALUE packed.

 

Time Stamps:

 

(0:57) Starting From a Self-Centered Place

(1:50) Definition of Positioning

(6:22) Blair Warren Quote

(10:35) Fears

(11:40) Skepticism

(13:20) Enemies

(14:15) Clubhouse App

(14:45) Next Episode Preview

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