239: Leveraging ABM to Reach Prospects That Are Actually Worth Your Time

Simeon Atkins joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss leveraging account-based marketing (ABM) to reach prospects that are worth your time.

Simeon is an Industry Consultant at Similarweb, specializing in eCommerce and marketing tech. He works closely with various commercial operations to help them find, win, and retain more business with Similarweb’s market intelligence data.

Highlights include the three main characteristics of ABM (2:21), the benefits of ABM for sales reps (5:05), common mistakes in implementing ABM (7:16), best practices for getting started with ABM (8:55), how sales intelligence tools can streamline the process (14:40), and tips for how sales reps can get started with ABM today (16:41).

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