The Agents of Change Digital Marketing Podcast
Future of SEO: Holistic Strategies and AI Impact with Amanda Jordan
Jul 3, 2024
Amanda Jordan, an expert in SEO strategies, shares her insights on the evolving landscape of search engine optimization. She emphasizes the shift towards a holistic SEO approach that prioritizes brand identity over traditional keyword tactics. Discussion points include the growing importance of AI in enhancing search visibility and engaging customers across various platforms. Amanda also highlights practical ways to strengthen real-world connections to boost online presence and near-future strategies for adapting to the dynamic nature of SEO.
31:44
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Quick takeaways
- The future of SEO requires a holistic approach that prioritizes brand identity and values over traditional keyword-focused strategies.
- Effective customer engagement now extends beyond websites, necessitating meaningful connections across various online platforms and collaborations.
Deep dives
The Evolution of SEO Strategy
Modern SEO emphasizes the importance of a company's brand, vision, and mission over traditional keyword placement strategies. Many businesses mistakenly focus on detailed checklists aimed at circumventing search algorithms instead of crafting a holistic approach to their SEO that evolves with changing technology. Success in search will increasingly rely on how well a brand can convey its identity and stand out based on its values. Therefore, companies should prioritize strategies that align with their core purposes rather than fixating solely on optimizing specific keywords.
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