The Evolution of SEO Strategy

Modern SEO emphasizes the importance of a company's brand, vision, and mission over traditional keyword placement strategies. Many businesses mistakenly focus on detailed checklists aimed at circumventing search algorithms instead of crafting a holistic approach to their SEO that evolves with changing technology. Success in search will increasingly rely on how well a brand can convey its identity and stand out based on its values. Therefore, companies should prioritize strategies that align with their core purposes rather than fixating solely on optimizing specific keywords.