Bill Faeth Unfiltered

The Investment That Yields The Highest ROI

Dec 26, 2023

12:46

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In this episode of STR Unfiltered, host Bill Faeth discusses the significance of investing in high-quality photography for short-term rentals. He argues that investing in top-tier photos is the best way to maximize return on investment (ROI) for rental owners. He shares his personal story of investing an average of $2500 per property on photography, which has considerably boosted his bookings and income. Bill emphasizes the need for 3D renderings for properties with multiple floors and highlights the impact of quality photos on time spent on a site, conversion rates and rankings. The discussion encompasses home staging for photography, branding the property through design and color scheme, and why owners should be physically present during photo shoots. Bill also highlights that video content will be important in the future too. Lastly, he encourages listeners not to skimp on photos as they play a crucial role in marketing and conversion for short-term rentals.

00:00 Introduction and Importance of Photos in Short Term Rentals

00:34 Investing in High-Quality Photos for Your Property

02:43 The Impact of Quality Photos on Booking Rates

03:22 The Correlation Between Photo Quality and Conversion Rates

04:01 Preparation and Staging for Property Photoshoot

05:31 The Role of the Property Owner in the Photoshoot

06:25 The Importance of Capturing Property Features and Views

08:07 The Advantage of Having Perfect Photos

09:36 The Role of Video in Property Marketing

10:12 Conclusion: The ROI of Investing in Photos

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