Channels with Peter Kafka How to build your own media company - without VCs or billionaires
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Nov 27, 2024 
Jason Koebler, co-founder of 404 Media and former Vice Media tech head, shares his journey of launching a successful media company with just $4,000. He discusses the challenges of creating a sustainable model without relying on rich investors and emphasizes the importance of quality journalism. Koebler highlights the innovative strategies behind their subscriber-based funding and the impact of community-driven tech journalism. They also explore the dynamics of independent media and the need for diverse voices in tech reporting, bridging niche narratives with audience engagement.
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Founding 404 Media
Jason Koebler and three co-workers started 404 Media with just $4,000 after leaving Vice Media. Their goal was to create a sustainable media company without relying on venture capital or billionaires.
Focus on Journalism First
Prioritize journalism over business when launching a media company. Establish revenue from day one by turning on subscriptions to support your work.
Subscription Model Success
404 Media has achieved success with over 7,120 paid subscribers. This demonstrates a viable model for independent journalism through subscriptions without heavy ad reliance.