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How to build your own media company - without VCs or billionaires

Channels with Peter Kafka

CHAPTER

Niche Narratives in Tech Reporting

This chapter discusses the unique approach to technology journalism that balances niche storytelling with accessibility for a broader audience. It explores the importance of engaging with diverse voices within the tech ecosystem, from workers to developers, and highlights the iterative storytelling process used to connect complex ideas with general readers. The chapter also delves into case studies, including the phenomena of 'Shrimp Jesus' and the dynamics of misinformation on social media, emphasizing the challenges of presenting intricate topics in an engaging manner.

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