Landing His Dream Job Through YouTube With Jake Landau From "It's Called Soccer"
Dec 15, 2023
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Jake Landau, from the "It's Called Soccer" YouTube channel, grew his channel to over 10k subscribers and landed his dream job at Men in Blazers. They discuss his YouTube journey, quick channel growth, time management tips, and more.
Building connections with your audience and providing education are key to growing a YouTube channel quickly.
Being authentically yourself and finding confidence in the valuable insights and knowledge you have to share can help overcome challenges with being on camera and building connections with viewers.
Deep dives
Jake Len Dow's journey from a personal YouTube project to a dream job
Jake Len Dow started his YouTube channel, called It's Called Soccer, during COVID as a way to connect to his passion for soccer. He focused on building connections with his audience and providing education. Jake's success and expertise in managing his own channel led to him being hired by Men in Blazers to manage their YouTube and TikTok content. He now oversees every aspect of video production, from ideation to publishing. Despite challenges with intellectual property rights, Jake continues to focus on developing engaging thumbnails and titles, highlighting the importance of capturing viewers' curiosity and delivering on promises.
Overcoming introversion and building confidence on camera
As an introvert, Jake initially struggled with being on camera and building confidence in his delivery. Through practice and repetition, he learned to connect with his viewers by imagining he was talking to a friend at a bar. Jake emphasizes the value of being authentically yourself and finding confidence in the valuable insights and knowledge you have to share. Although camera work remains challenging for him, once he hits record, he brings his experience and confidence to create engaging content.
Monetization strategies and lessons learned
Jake monetized his channel through the YouTube Partner Program, Patreon, and YouTube Memberships. However, he admits that his overall monetization strategy could have been more focused. Looking back, he advises creators to carefully select a few effective strategies and invest time and effort into developing them. Jake highlights the importance of not relying solely on AdSense revenue and suggests exploring diverse monetization avenues, such as sponsorships, affiliate marketing, and merchandise sales.
The transition to a full-time role at Men in Blazers
After joining Men in Blazers, Jake's focus shifted to managing the YouTube and TikTok content for the channel. He discovered the value of collaborating with experts in various fields, such as graphic designers and audio engineers, to enhance his own skills. Jake plans to apply this newfound knowledge to improve his own content creation on his personal channel. While he continues to develop his specialization in video production, he also aims to expand his understanding of other platforms, such as Instagram and Twitter, to create a comprehensive content strategy.
In this week’s episode, we sit down with Jake Landau from the "It's Called Soccer" YouTube channel. We talk about how his YouTube journey led to his dream job of working IN/ON YouTube, how he grew his channel quickly, time management tips, and SO much more!
About Jake
Without any experience in production, Jake grew a YouTube channel covering US Soccer to over 10,000 subscribers. Leading with empathy and connection, 'It's Called Soccer' exploded in popularity. After only 18 months on YouTube, Jake left his corporate job to lead the digital video department of the largest independent soccer media network in the United States - Men in Blazers. In the five months since Jake joined Men in Blazers, the YouTube channel has grown from 30k to almost 100k subscribers.
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