Business Wars Subway vs Quiznos | Subs Rising | 1
Jul 5, 2023
Discover the surprising origins of Subway as a young Fred DeLuca faces early challenges in Bridgeport. Their first day turns into a success amidst kitchen chaos. Meanwhile, across the country, Quiznos emerges with unique toasted subs and innovative recipes. Learn about the pivotal partnership that transforms DeLuca's venture into a sandwich empire, as both brands navigate fierce competition and strategic growth. It's a tasty tale of ambition, creativity, and the relentless pursuit of success in the fast-food industry!
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First Shop
- Fred DeLuca, 17, opened Pete's Super Submarine Shop with Pete Buck.
- Initial success from friends and family quickly dwindled.
Expansion Strategy
- Open multiple locations in the same market for cross-promotion.
- Leverage a highly visible location to boost overall brand awareness.
Financial Troubles
- Despite $1 million in sales, Subway faced a $100,000 loss in 1973.
- DeLuca's accountant recommended more frequent, detailed financial statements.
