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App Marketing by App Masters
App Onboarding Fail & What To Do Instead
Jan 9, 2024
Learn about the negative impact of a longer onboarding flow on revenues and alternative strategies. Explore the power of personalization and data collection for app conversions. Discover successful examples of apps with effective onboarding processes. Also, find out about the App Masters Academy, a community for indie app developers.
11:21
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Quick takeaways
- Personalization is crucial for enhancing the onboarding experience and making users feel valued and understood.
- Using interactive elements in the onboarding process can keep users engaged and excited about exploring the app or service.
Deep dives
Engaging Users Through Onboarding
The podcast highlights the importance of engaging users during the onboarding process of mobile apps. It discusses a case study where a short onboarding flow led to a 30% drop in revenues. The key insight is that asking personalized questions and making users feel like the app is customized for them can enhance the onboarding experience. Examples from apps like Pin Travel, Splice, and Reflectly are provided to support this idea.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode