The Ben Shapiro Show

Frank Luntz | The Ben Shapiro Show Sunday Special Ep. 81

Dec 15, 2019
Frank Luntz, a renowned political pollster and language expert, shares insights on communication in politics. He discusses the impact of messaging on public perception, dissecting the role of language in political ads. Luntz highlights the unique dynamics of swing states in the upcoming election and elaborates on Trump's challenges and strategies against Democratic candidates. He also examines the evolving ideology of conservatism, its effects on voter behavior, and the pressing need for reform in the education system to better prepare future generations.
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INSIGHT

Trump's Accomplishments vs. Communication

  • Trump's accomplishments are impressive, like low unemployment rates and a strong economy.
  • His communication style, however, undermines his successes by alienating potential supporters.
ANECDOTE

Baltimore Disagreement

  • Luntz disagreed with Trump's comments about Baltimore, citing the importance of respectful communication.
  • Trump's campaign manager called Luntz "elitist" for this, highlighting a clash of communication styles.
INSIGHT

Trump's Persuasion Problem

  • Trump's blunt communication style resonates with his base but alienates moderates.
  • He struggles with persuasion, hindering his ability to broaden his support.
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