Proof to Product
376 | How to Start Licensing Your Art with Bonnie Christine, The Professional Creative
Jan 21, 2025
Bonnie Christine, an internationally renowned surface pattern designer and award-winning educator, shares her insights on art licensing as a revenue stream. She discusses the lengthy yet rewarding process of licensing artwork and the importance of resilience in the face of rejection. Bonnie also highlights the role of art agents and in-house sales teams, while tackling the evolving influence of AI on the art industry. Additionally, she reflects on her journey from artist to educator, emphasizing the transformative power of teaching in the creative field.
33:24
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Quick takeaways
- Licensing artwork provides artists with a significant revenue stream by allowing them to earn royalties from their designs across various markets.
- Navigating rejection is crucial for artists, as persistence and resilience are essential in overcoming the common challenges of the creative process.
Deep dives
The Value of Art Licensing
Licensing artwork offers artists a significant revenue stream by allowing them to earn royalties from their designs. An artist can create a piece of artwork and license it across multiple industries, such as fabric, wallpaper, and stationery, enabling one design to generate income in various markets. For example, artwork that an artist created ten years ago may still be earning royalties today, demonstrating the long-term benefits of effective licensing. This approach not only allows artists to maintain creative freedom but also provides the opportunity to generate passive income over an extended period.
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