two & a half gamers 🚨📢 BREAKING NEWS: Block Blast Hits 70M DAU, Apple Fined €98M, Brazil Forces App Store Changes
Block Blast hits 70M DAU after running 10,000 A/B tests in a single year, Apple is fined €98M in Italy over unfair ATT rules, and Brazil forces major App Store changes including third-party payments and app stores.
This week shows how execution, regulation, and platform power are colliding in mobile gaming.
What we cover
• How Block Blast scaled to 70M DAU
• Why experimentation beats features
• Apple fined €98M over ATT
• Why double consent hurts developers
• Brazil forces App Store rule changes
• What this means for UA & monetization
Key takeaway
Platforms are under pressure. Teams that test faster will win.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
00:00 — Why this week matters
00:45 — Block Blast hits 70M DAU
02:20 — 10,000 A/B tests explained
04:20 — Why simplicity scaled globally
05:40 — Italy fines Apple €98M
07:10 — Why ATT is under fire
08:20 — Brazil forces App Store changes
09:20 — What this means for developers
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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