The Precision Prescription with Maddy Want, VP of Data, Betting & Gaming at Fanatics, Inc.

Nov 8, 2023

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Precision in technology is powerful. When it comes to services like Uber, people know the exact location of the driver and how much the trip will cost. Precision helps banks lend money to folks with bad credit, but who took the initiative of telling a bank when they would miss a payment. Precision can even help deliver urgent medical supplies via drones in countries that need it most. Precision in technology means users have total visibility on location, price, and competitors, and they’re able to achieve better outcomes.

Maddy Want is the VP of Data for Betting and Gaming at Fanatics. Maddy has over a decade of data product experience spanning diverse web and app services, and has served companies like Audible, upday, and Index Exchange. When Maddy joined Fanatics, she was responsible for creating the data strategy, hiring the data team, and partnering with tech. Satyen and Maddy discuss her new book, Precisely, data governance, and why precision matters.

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“We've gone to total visibility on location, total visibility on price, and ability to shop across competitors. To me, the big theme out of all of those things is it's not about the technology itself, it's not about drones, or it's not about auction mechanics like that power Uber. Those things are cool, but it's about the capability that it's given to the customers, or the patients, or whoever. The theme there is that they have more precision. They can be more precise about what kind of change they're requesting or they're affecting, and they can have an outcome that's much more tailored to them.” – Maddy Want

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Time Stamps:

*(05:45): The disconnect between public policy and tech

*(13:09): The focus on precision

*(20:18): Writing Precisely

*(29:50): Maddy’s role at Fanatics

*(39:27): Structuring the team

*(47:19): Satyen’s Takeaways

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