Analyse Asia with Bernard Leong

Iterative Capital & Building the Entrepreneurial Community in Southeast Asia with Brian Ma

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Apr 8, 2022
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ANECDOTE

Early Startup Journey

  • Brian Ma started work extremely young and joined Zillow as employee #25, which launched his startup career early.
  • He then built three startups including Divvy (now a $2B company), learning iterating and company-building over 15 years.
INSIGHT

Iteration As Core Founder Skill

  • Iteration is a core founder skill: design quick experiments, gather feedback, then change course.
  • Navigating rapid change with thoughtful strategic responses beats rigid planning.
ADVICE

Run Fast, Scalable Experiments

  • Run many small experiments quickly and define the hypothesis before building anything.
  • Scale experimentation by increasing people who can run independent tests and prioritise the riskiest assumptions.
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