The Advanced Selling Podcast #783: Building Trust and Rapport in the Digital Age
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Feb 5, 2024 Exploring trust, rapport, and reliability in sales, the hosts discuss the importance of actions and reliability in addition to words. They emphasize integrity and authenticity in building trust, focusing on genuine interest and emotional detachment. Tips on creating rapport digitally and the significance of authentic connections are highlighted.
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Podcast Recognition
- Brian's wife, Stephanie, interacted with a potential client for eight meetings.
- The client recognized Brian's voice from the podcast and decided he didn't need further information.
Unboxing Struggles
- Brian observed Bill struggling to unbox a govie light bar before recording.
- This reminded Bill of a similar struggle opening a dongle package at the Apple store.
Trust and Rapport
- Building rapport with prospects involves trust, which is built through actions and consistency.
- Physicality, tonality, and words contribute to rapport, but following through on commitments is crucial.