#783: Building Trust and Rapport in the Digital Age
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Feb 5, 2024
Exploring trust, rapport, and reliability in sales, the hosts discuss the importance of actions and reliability in addition to words. They emphasize integrity and authenticity in building trust, focusing on genuine interest and emotional detachment. Tips on creating rapport digitally and the significance of authentic connections are highlighted.
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question_answer ANECDOTE
Podcast Recognition
Brian's wife, Stephanie, interacted with a potential client for eight meetings.
The client recognized Brian's voice from the podcast and decided he didn't need further information.
question_answer ANECDOTE
Unboxing Struggles
Brian observed Bill struggling to unbox a govie light bar before recording.
This reminded Bill of a similar struggle opening a dongle package at the Apple store.
insights INSIGHT
Trust and Rapport
Building rapport with prospects involves trust, which is built through actions and consistency.
Physicality, tonality, and words contribute to rapport, but following through on commitments is crucial.
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In this episode, Bill and Bryan discuss how to build genuine rapport and trust with prospects in a digital selling world.
They talk about why rapport starts from within and how to have an authentic intention to understand clients. They also share tips on using tools like Zoom more effectively and ways to create rapport digitally.
They guys explore what real trust means, how it's granted, not earned, and why trying too hard to "build rapport" can backfire. They emphasize being sincerely interested in learning about clients as individuals to foster genuine connections.
Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com
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