Business Wars Toyota vs Honda | Out of the Wreckage | 1
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Nov 9, 2022 
Kiichiro Toyoda, the visionary founder of Toyota and son of an industrialist, shares insights from the post-war era in Japan. As the nation rebuilds from devastation, Toyota grapples with labor disputes and the ambition to create a world-class passenger car. Toyoda's dreams are cut short by personal tragedy, yet his legacy inspires his cousin to pursue innovation. Meanwhile, Soichiro Honda rises from humble beginnings, seeking inspiration in Europe for groundbreaking creations like the Super Cub, foreshadowing an intense rivalry in the automotive industry.
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Toyota's Post-War Struggles
- In post-war Japan, Toyota struggled to restart production due to a lack of materials and demand.
- Founder Kiichiro Toyoda even considered diversifying into non-automotive products like concrete and fish paste.
Honda's Human Holiday
- Soichiro Honda, a talented engineer, sold his piston ring business to Toyota after the war.
- He planned a "human holiday," highlighting his unconventional approach.
Kiichiro's Sacrifice
- Toyota faced financial difficulties due to the post-war recession and unpaid debts.
- Kiichiro Toyoda resigned to appease striking workers, taking responsibility for the company's troubles.
