#55 – Dennis Dornon on How Partnerships Have Helped Grow His WordPress Plugin Business

On the podcast today, we have Dennis Dormon. Dennis is the founder of MainWP. A WordPress plugin which enables you to manage multiple WordPress websites from a single dashboard. As you'll hear, the business has changed over the years, as Dennis has learned more about the plugins' target audience. Dennis talks today about how, in the recent past, he's been trying out working with partners as an effective way to increase the plugins reach. As you'll hear, it's a strategy that he's enamored with, given the right partner. We talk about why Dennis built MainWP, and who the plugin was originally aimed at. And it's not what you might expect. It turns out that MainWP is a business which is in just about the perfect spot for bringing on partners. But if you're a developer and have not considered this type of approach with your business, this podcast is for you.