CBD, Entrepreneurship, and Fighting the Opioid Crisis

Jun 21, 2023

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We get an inspiring glimpse into the world of entrepreneurship with Pamela Katz, the founder of Your CBD Haven.

Pamela shares her journey of starting her own business and educating people about the benefits of CBD. With her passion for helping people and her background in advertising and marketing, she has managed to create a comfortable haven for her customers while inspiring older folks to pursue their dreams and start their own businesses.

She emphasizes the importance of branding, marketing, and building relationships with people to succeed in any business.

This episode is a must-listen for anyone looking to start their own business or seeking inspiration to pursue their passions.

Empowering Moments

03:43 Deliberate move to Atlanta for work.

07:07 Worked in marketing for medical device company.

10:00 Frustrated with career fit and fulfillment.

14:10 CBD helped alleviate work stress and anxiety.

17:26 Challenges in CBD industry, limited advertising options.

20:43 Inspiring people to pursue dreams despite age.

24:08 Lessons in career, relationships, and business flexibility.

27:00 Fulfillment work values praise and networking efforts.

29:40 Challenges of letting go and delegating.

33:18 CBD works for pets, not just placebo.

38:42 University of Georgia supports small business networking.

40:27 Entrepreneurship is a terrifying but rewarding journey.

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Empowering Takeaways

Successfully transitioned from a corporate career in advertising and medical device marketing to running her own CBD store. Her journey underscores the potential to find fulfillment outside of the corporate world.

Inspired by the opioid crisis, Pamela's store, Your CBD Haven, focuses on providing solutions for chronic pain and stress relief through CBD products.

A pivotal moment of personal experience with CBD pain cream led Pamela to delve deeper into the CBD industry, showing how personal anecdotes can spark professional ventures.

Despite facing regulatory challenges, Pamela prioritized educating the public about the legality and benefits of CBD, showing the importance of consumer education in niche markets.

Pamela emphasizes that joy and determination are key to overcoming the fears and societal expectations that often accompany entrepreneurial ventures.

Pamela aims to inspire older individuals to pursue entrepreneurship, challenging the notion that age is a barrier to achieving new business dreams.

Pamela stresses the need for continual learning and self-improvement, noting that staying relevant and adapting in a rapidly changing business landscape is crucial.

She highlights the importance of utilizing support networks like the local Chamber of Commerce and resources such as the University of Georgia's small business association.

Pamela's superpower lies in building strong relationships, both with her customers and within her community, creating a comfortable and consultative sales environment.

Pamela openly discusses the challenges of marketing, social media reluctance, delegating tasks, and the importance of stepping out of one's comfort zone—all essential elements for business growth.

Running a business doesn’t have to run your life.

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