The Creative Boom Podcast The Spark: Emily Penny on Kate Winslet, Fairies and Deputy Penny
Nov 13, 2025
In this charming conversation, Emily Penny, brand strategist and founder of Be Colourful, shares her creative insights and whimsical thoughts. She playfully insists that Kate Winslet should portray her in a movie and recounts her hill to die on: the essential collaboration between copy and design. Emily reflects on the joys of solo travel, her love for condiments, and her childhood magazine venture. With a lighthearted belief in fairies, she envisions a hopeful future for design, emphasizing the importance of human intuition amid change.
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Respect Design Expertise
- Respect specialist skills and bring ideas but let designers execute the visual magic.
- Collaborate with designers and offer clear input rather than trying to do everything yourself.
Kate Winslet As A Future Self
- Emily has long imagined Kate Winslet playing her in a movie and hopes to bump into her locally.
- She admits getting starstruck and going mute when meeting celebrities.
Make Copy Central To Design
- Collaborate early so visuals and words shape each other from the start.
- Treat copy as central to design decisions rather than an afterthought.