The Marketing Umbrella Podcast

097: Charge Based on Your Outcomes not Output with Ashley Gross

Oct 15, 2024

31:35

Are you making the most of AI in your marketing strategy? AI can do more than just automate tasks—it could redefine your entire workflow. Ashley Gross, an expert AI marketing strategist and thought leader, shares her journey from traditional marketing to pioneering AI-driven business transformation. With her extensive expertise, Ashley leads the charge of innovating marketing strategies through AI.

In this episode, Ashley delves into the strategic use of AI to enhance productivity and exceed revenue targets. She outlines how AI can solve critical business challenges such as data cleansing, understanding customer journeys, and speeding up sluggish sales cycles. Ashley provides actionable tips for identifying and addressing core business issues with AI tools and emphasizes the burgeoning role of the Chief AI Officer. She also discusses the importance of aligning marketing metrics with revenue outcomes, adapting to legislative changes, and how generative AI is shifting marketers' focus to more strategic roles.

Ashley’s expertise empowers business owners and marketers to elevate their roles by leveraging AI for strategic advantage. By prioritizing key metrics and outcomes, she helps agency owners move beyond routine tasks, enabling them to deliver greater value with integrity and intentionality. Interested in harnessing AI for your business growth? Ashley’s insights on The Marketing Umbrella podcast will guide you on where to start.

Here are the key takeaways from the conversation:

Integrating AI strategically into marketing can boost productivity and drive revenue growth.
AI effectively addresses core business challenges like data cleaning, customer journey insights, and speeding up sales cycles.
Staying informed about AI advancements requires focusing on specific use cases to avoid feeling overwhelmed.
The Chief AI Officer role is essential for effective AI implementation, emphasizing real-world experience and practical outcomes.
Aligning marketing metrics with revenue outcomes ensures marketing efforts lead to actual business growth.
AI tools should enhance value and uphold integrity, maintaining an ethical framework in their application.

As a closing thought, "AI isn't about replacing human roles; it's about amplifying our strategic thinking and creating new paths for business growth."

Listen to the full conversation here: