AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Selling with Love
She Built An 8-Figure Coaching & Mentorship Business - Sarah Turner
Aug 26, 2024
Sarah Turner, a renowned copywriter and online business coach, shares her journey from broke to building an 8-figure business. She emphasizes the importance of empathy in copywriting and how authentic storytelling has generated over $37 million in sales. Sarah discusses the shift towards values-driven marketing, the art of listening to clients, and redefining success on personal terms. She also explores the role of community in entrepreneurship and the influence of AI, urging listeners to embrace their unique identities in the freelance landscape.
38:55
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Sarah Turner's success in building an 8-figure copywriting business emphasizes the importance of empathy and authenticity in creating compelling copy.
- The podcast highlights the shift from traditional employment to entrepreneurial endeavors, advocating for personalized career paths that prioritize fulfillment over financial gain.
Deep dives
The Emergence of Authentic Copywriting
Copywriting is characterized as an essential skill that blends creativity with sales acumen, enabling individuals to effectively communicate ideas and drive sales. Emphasizing the importance of a personal connection, the speaker highlights that successful copy does not rely on loud, attention-seeking tactics but rather on resonating with the audience's values and experiences. For instance, those who are hesitant about traditional sales can express their authentic selves through copywriting, as it allows for a softer approach to marketing. This connection transcends mere transactions, aiming instead to foster genuine relationships between businesses and their customers.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode