Crawling Mondays by Aleyda - SEO News, Tips and Interviews
The Hottest in SEO This Week from #SEOFOMO - March 9, 2025
Mar 9, 2025
Discover the latest advancements in SEO as Google rolls out its new AI mode, enhancing user experience and potentially boosting click-through rates. Delve into SEO forecasting, where the merits of first-party versus third-party data take center stage. Learn about essential performance metrics and the importance of query counting in Search Console. Plus, gain insights from experts who share valuable tips and tools for navigating the ever-evolving SEO landscape.
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Quick takeaways
- Google's new AI mode enhances search capabilities by providing detailed answers for complex queries, likely boosting traffic for informational searches.
- Recent analysis shows a significant decline in click-through rates for top-ranked websites, indicating a shift in user behavior due to AI-driven search changes.
Deep dives
Expansion of AI in Google Search
Google has expanded its AI capabilities in search through the introduction of AI overviews powered by Gemini 2, enhancing the quality and efficiency of responses. This new AI mode allows users to engage in more complex queries that would typically require multiple searches, such as detailed comparisons or explorations of new concepts. Users can opt into this new experience, gaining access to improved and structured answers that not only expand on previous responses but also include highlighted sources within the AI mode answers. This is expected to boost website traffic, particularly for informational queries, while also pointing out that product-oriented commercial queries do not benefit from the AI overview format.
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