Making Sense of Apple TV's F1 Broadcast Deal

Media writer Bryan Curtis, host of The Press Box, joins to dissect Apple TV's groundbreaking $140 million Formula One rights deal. They explore whether this move could expand F1's U.S. fanbase and evaluate the implications of putting the sport behind a paywall. Curtis critiques traditional promotion methods, considers potential tech innovations in broadcasting, and discusses Apple's strategies to attract younger viewers. The conversation also touches on the risks of exclusive streaming deals as the industry shifts between cable and digital platforms.