Apple's Strategic Endgame in Sports Rights

Megan is joined by The Press Box pod host Bryan Curtis to discuss the major Apple TV broadcast deal with Formula One and what it could mean for the sport and how it might be able to reach new fans.

Initial reactions to the Apple TV deal (2:15)

What could an Apple F1 broadcast look like? (10:23)

Another subscription service? (12:37)

What's Apple's endgame? (17:11)

Host: Megan Schuster

Guest: Bryan Curtis

Senior Producer: Steve Ahlman

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