Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn’t think cereal was dead. They also talked about:

What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon
Transitioning from being a solely DTC brand to in-store retailer and how he’s learned to manage buyer relationships and store-to-store drama.
How meticulously they develop new cereals and how they’ve incorporated customer feedback.

(0:00) Welcome Gabi Lewis

(1:45) Magic Spoon TLDR

(3:38) Innovating in the food industry

(11:40) Managing DTC and IRL retail

(24:00) Acquisitions and competition

(28:15) Entrepreneurship, product development, and leadership evolution

(35:32) Outro with Becca and Dom

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