Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.

TIMESTAMPS:

(00:00:00) The history of Klue podcasting

(00:03:50) Air Inc.'s masterclass in marketing

(00:07:03) The role of controversy in marketing

(00:11:46) Big companies vs. scrappy startups

(00:14:51) Air's influencer marketing strategy

(00:18:27) Diving into influencer marketing

(00:19:43) The power of creative marketing

(00:20:59) Evaluating marketing success

(00:22:37) New releases and community updates

(00:23:34) Insights from win-loss analysis

(00:30:12) Implementing buyer feedback

(00:30:56) Leveraging customer stories

CREDITS:

Guests: Katie Berg

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

The Company Disrupting B2B Marketing & Bringing Win-Loss Analysis to Executives w/ Katie Berg