This Week In XR September 6th, 2024 ft. Liam Broza, CTO Infinite Reality
Sep 8, 2024
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Liam Broza, CTO of Infinite Reality, transforms browsers into metaverse streaming platforms. He dives into recent AI funding trends, discussing the exciting innovations reshaping the industry. The conversation turns to creating immersive virtual experiences, including concerts that connect emotionally with audiences. Liam shares his journey in tech, emphasizing the open web metaverse's potential and the significance of collaboration among developers. Additionally, he highlights challenges in gaming and the importance of resilience in this evolving landscape.
Infinite Reality is revolutionizing the XR landscape by transforming browsers into metaverse streaming platforms that enhance seamless user experiences.
Zappar's commitment to inclusivity in technology shines through innovative projects like Accessible QR codes, bridging gaps for disadvantaged users in the XR space.
Deep dives
Zapper's Innovations in XR Technology
Zapper is recognized as a leading company in the XR space, known for democratizing augmented reality through user-friendly tools and software development kits. They have produced award-winning campaigns and engines, making advanced technologies accessible to a broader audience. The introduction of ZAPBox, an affordable mixed reality headset, exemplifies their commitment to enhancing user experiences in the XR field. Their recent collaboration with Unilever led to the development of Accessible QR codes, which enable packaged goods to communicate with blind and partially sighted individuals, showcasing their dedication to inclusivity in technology.
David Ellison's Vision for Paramount
David Ellison, having recently acquired Paramount, is seen as a transformative force for the legacy media company, aiming to merge traditional storytelling with cutting-edge technology. His background as a digital media entrepreneur suggests a modern approach to revamping Paramount's offerings, potentially steering it toward a tech-savvy future. The discussion highlights the possibility of reinvigorating classic brands like MTV through innovative storytelling and creative collaboration. By surrounding himself with talented creatives, Ellison could set a new standard, presenting viable competition against dominant players like Disney.
Elon Musk's AI Giga Center Challenges
Elon Musk's new AI Giga Center in Memphis is facing significant operational hurdles, including insufficient water and power resources to support its extensive infrastructure. The facility relies on portable generators, presenting logistical inefficiencies that detract from Musk's renowned focus on corporate efficiency. This situation reflects a larger trend in AI development, where massive data centers are often constructed without due consideration for sustainable practices. The discussion raises broader concerns about the path forward for AI technology, asserting that true intelligence may not stem from excessive resource accumulation but rather from more efficient, innovative methods.
The Emergence of Infinite Reality
Liam Braa discusses Infinite Reality, a company focused on building an open metaverse platform that emphasizes accessibility and seamless user experiences. Drawing from his extensive background in computer vision and immersive technologies, Braa highlights the potential of spatial computing and the importance of collaborations in the XR ecosystem. The company's core offerings include tools for building 3D environments, catering to both casual creators and professional developers. By providing an open-source foundation combined with commercial services, Infinite Reality aims to empower users while redefining how immersive experiences are created and shared.
This week it's Ted's turn to be too busy, but Charlie and Rony are in fine form, welcoming Liam Broza, CTO of Infinite Reality. In the news, funding for AI startups big and small, including Magic AI, Story Protocol, Miris, and Gen-AI animation app, Viggle. Liam explains how Infinite Reality is turning the browser into a metaverse streaming platform.
Thank you to our sponsor, Zappar!
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Liam Broza is the Chief Technology Officer for Infinite Reality (iR), an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. Liam leads the company’s platform team building iR Engine, a no-code cutting-edge spatial web platform that empowers creators and brands, regardless of technical ability, to build immersive web experiences with ease.
Liam has spent the last 15 years working at the intersection of spatial computing, computer vision, and data sovereignty. Liam co-founded, expanded, and ultimately led Ethereal Engine, a creator of end-to-end frameworks for web-first, social immersive experiences, to its successful $75 million acquisition by Infinite Reality.