HBR On Leadership How to Prepare For—and Lead Through—a Crisis
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Mar 26, 2025 Lynn Perry Wooten, President of Simmons University and crisis leadership expert, shares her insights on navigating uncertainty. She discusses key strategies from her book, emphasizing the importance of preparation for both expected and unexpected challenges. Wooten explores how leaders can build resilience and prioritize team well-being during crises. She uses real-world examples, including the Maui wildfires and the NBA's pandemic response, to illustrate effective decision-making and engagement with stakeholders under pressure.
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Prepared Leadership
- Prepare organizations and people for crises, foreseeable or not.
- Leaders have a duty to prepare for the worst, weather the storm, and drive positive change.
Crisis Leadership
- Most leadership training focuses on "business as usual," but crises are now constant.
- Shift the focus from crisis communication to understanding why some organizations thrive in crises.
The Fourth P: Prepared Leadership
- Focus on "prepared leadership": delivering on people, planet, and profits during uncertainty.
- Leaders must manage not only the 3 P's, but also their preparedness.
