What “mind” are you speaking to during your sales calls?—the conscious mind or the unconscious mind? If you want to be great at sales, you have to learn to speak to someone’s unconscious mind—the emotional mind. That is where all buying decisions are made.

A sales conversation is completely different than a typical, everyday conversation. In a normal conversation, you’re talking from one person’s conscious mind to the other person’s conscious mind. But sales is different. You have to speak directly to someone’s unconscious mind and ask the person one of the most intimate questions—“What do you want?” Doing this with the right tone, in the right context, can completely transform your sales results.

In this episode you’ll learn:

• Why talking to someone’s conscious mind leads to pushback and rejection

• The 4 questions to ask during sales calls in order to speak to a person’s unconscious mind (this goes far beyond conscious resistance and taps into their emotional mind)

• How the coaching industry exploded, and now everybody wants to be a coach—and people with low self-esteem want recognition from being a coach

• How many entrepreneurs are selling in order to be seen, heard, validated, and to get their basic needs met (not to influence, or because they really feel called to do it)

• Nobody buys anything because YOU think it’s a good idea—people do things for their own reasons

• Why you must be SILENT after asking a question on a sales call, and allow the other person to experience free flow from their unconscious mind while they answer

• When your ego gets involved, you get rejected and you feel hurt by the rejection—but if you were truly there to help someone, rejection wouldn’t matter

Amazing salespeople study sales like a doctor studies medicine their whole life—they’re constantly getting better at it. If you want to get great at sales, stop speaking to someone’s conscious mind, and start speaking to their unconscious mind.