Inside Aesthetics Marissa Dennis - 'The Business Of Injecting (Chapter 9)' #222
Episode 222 hosts Marissa Dennis, a Nurse Practitioner from Kelowna, Canada.
Marissa has been injecting since 2015 and is the owner of Onyx Beauty Lab. She also founded Medical Aesthetics and Injection Academy (MAIA) that help train new injectors from all over Canada.
'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points, financials, staffing, hiring, firing and other topics relevant for aesthetic business owners.
In Chapter 8, we explore:
- Marissa's career prior to becoming an injector
- The pros and cons of working for someone else
- Why she chose to open her own clinic
- How working a brand expert can help clarify your business identity
- Her business strategy when she started her clinic
- Her approach to finding staff
- How to price yourself
- Why she set up her training school MAIA
- The minefield of marketing
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