Against All Odds: This Dealer's Rise from Refugee to 29-Store Auto Empire | Mario Murgado, CEO of Murgado Automotive Group

Today I’m joined by Mario Murgado, CEO of Murgado Automotive Group. We cover Mario’s dramatic escape from communist Cuba, his journey to building a 29-store dealership empire across five states, the growth model fueling expansion into underserved communities, the day he lost 24 employees in a single immigration raid and so much more.

This episode is brought to you by:

1. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com

2. Widewail - Want real insights instead of guesswork? With Voice of the Customer Analytics, Widewail uses AI to turn raw customer feedback into clear operational insights so you know exactly what to fix and where to focus. Go to https://www.widewail.com/cdg to book a demo.

3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co

Check out Car Dealership Guy’s stuff:

For dealers:

Industry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠

Dealership recruiting ➤ ⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠

Fix your dealership’s social media ➤ ⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠

For industry vendors:

Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠

Industry job board ➤ ⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠

Request to be a podcast guest ➤ ⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠

Topics:

00:19 What sparked your early tech ventures?

03:18 How did immigration shape your journey?

06:38 Returning to Cuba: key reflections?

10:37 Why enter the car business?

15:36 First dealership acquisition story?

24:01 Current dealership market outlook?

27:49 How do decisions impact employees?

34:55 Marketing to Hispanic communities effectively?

45:15 Future business diversification plans?

Car Dealership Guy Socials:

X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠