Millionaire University 50+ Dealers?! Family-Owned Mobile Detailing Business Grows a Global Product Brand | Colby Stevens
#619 Want to know what it’s really like to grow up inside a family business and help take it to the next level? In this episode, host Kirsten Tyrrel sits down with Colby Stevens, who shares the inspiring story of joining his family’s business, Shine Supply. Founded by his father after years in mobile detailing, Shine Supply grew from a garage-based startup to a global detailing product brand with 50+ dealers worldwide. Colby opens up about stepping into the business right after high school, balancing the father-son dynamic with the boss-employee relationship, and how consistency, culture, and passion have fueled their success. He also breaks down Shine Supply’s unique marketing approach, their evolution from serving professional detailers to reaching DIY car enthusiasts, and the lessons learned about team building, leadership, and scaling without losing authenticity!
What we discuss with Colby:
+ Family business roots in detailing
+ Founding of Shine Supply in 2008
+ Overcoming challenges of father-son dynamics
+ Lessons from early bankruptcy and restart
+ Instagram as a growth catalyst
+ Balancing professional detailers vs DIY market
+ Importance of culture and authenticity
+ Scaling team and leadership insights
+ Simple, clear product strategy
+ Consistency as key to growth
Thank you, Colby!
Check out Shine Supply at ShineSupply.com.
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