In today’s episode, I’m diving into the essential questions lawyers in large law firms should be asking their clients to strengthen relationships, retain business, and gain a deeper understanding of client expectations. I’ll share how law firms often miss out on valuable client feedback and provide a practical roadmap to get candid insights on everything from hiring processes to building meaningful connections and staying competitive in the legal landscape. Through specific examples, I’ll guide you on how to position yourself as a trusted advisor and invaluable partner to your clients.
At a Glance:
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00:00 - Introduction to today’s episode
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01:20 - Insights from a recent conference on client-centric practices
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02:08 - Understanding a client’s process for selecting outside counsel
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03:11 - How assumptions about client selection can harm relationships
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04:12 - Exploring various bidding processes in client hiring
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05:17 - Importance of postmortem discussions, whether hired or not
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06:28 - Address the fear of client feedback as a growth tool
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07:13 - Bring in business professionals to gather client feedback
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08:18 - Frame questions to learn about competitors constructively
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09:17 - Essential factors beyond legal skills clients look for
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10:21 - Be prepared for potential negative client feedback
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11:07 - Recognize specific client needs that may exclude certain firms
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11:30 - Final thoughts on feedback as a tool for improving client relationships
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
www.lauraterrell.com
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
Big Law Life