TCC Podcast #184: My Life as an Accidental Copywriter with Rachel Greiman

Copywriter Rachel Greiman is our guest for the 184th episode of The Copywriter Club Podcast. Rachel has worked almost exclusively with photographers since she launched her copywriting business a few years ago. We talked about how the niche found her, her unique process and more. Here's most of what we covered: •  how she became a photographer and copywriter •  her work as a photo-journalist and the work she did •  the struggle she had in early days in her business as a copywriter •  how she charged $200 for entire websites—and why it was so low •  how clients found her as she launched her copywriting business •  why she works with associate writers and how she trained them •  what her business looks like today compared to those early days •  how she works with and pays her team and what she expects from them •  why she pays her team well and how it has helped her business •  how she trains her team to make sure they can deliver •  why she only takes one client at a time and her delivery schedule •  how she thinks about her “competitors” •  the “guide” she created to develop a second income stream •  what she learned from the process of launching a product •  the first time she ever met another copywriter and what happened after that •  what she’s done to take her business to the next level •  dealing with the virus and running a business in a time of disruption •  the reason to be optimistic about the future right now To hear all the great advice Rachel has to share, click the play button below, or scroll down for a full transcript. Or subscribe at iTunes or Stitcher so you never miss an episode.   The people and stuff we mentioned on the show: The Copywriter Think Tank Rachel’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by the copywriter accelerator, the 12-week program for copywriters who want to learn the business skills they need to succeed as copywriters, learn more at thecopywriteraccelerator.com Kira:   What if you get to hang out with seriously talented copywriters and other experts? Ask them about their successes and failures, their work processes and their habits. Then steal an idea or two to inspire your own work. That's what Rob and I do every week at The Copywriter Club podcast. Rob:   You're invited to join the club for episode 184 as we chat with copywriter for photographers Rachel Greiman about the power of choosing a niche building and managing team, creating a completely different offer for her audience and what she's done to take the business to a new level this year. Kira:   Rachel, welcome. Rachel:   Hi. Thanks for having me. Thanks for dealing with the last 40 minutes of tech problems with us. I'm sure that 90% of it was my fault. So... Rob:   Everyone is working from home these days and so the internet does not want to cooperate. Kira:   The internet is full. That is true. Rachel:   It is full. Kira:   So Rachel, we have been working with you and been able to get to know you through the Think Tank over the last 12 months. And we're excited to share a bit more about your story and some of the wins and even some of the struggles. But why don't we start with your story. How did you end up as a copywriter? Rachel:   That is a really great question and probably one I should have mentally prepared for knowing this, coming here. I just feel like it's such a winding road and it always gets so long. I will try to condense it though. Kira:   Okay. Rachel:   So I studied photojournalism in college, so writing and photography always went hand in hand for me. Like I was always doing both. And then after college I worked in the nonprofit field for a long time, almost a decade actually. And I would always get hired for one skillset, either writing or photography. And then I always ended up doing both together because at nonprofits ...