LinkedIn Updates: Pages Features, AI, Messaging, and More
Jun 3, 2024
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Social media expert Judi Fox joins to discuss the latest LinkedIn updates, including revamped company pages, threaded messaging, AI promotions, and new features like enhanced direct messaging. They also explore video content engagement, the importance of valuable educational posts, and tease an upcoming AI-focused show.
LinkedIn updates focus on streamlining company page management and boosting engagement.
Enhanced direct messaging on LinkedIn enables threaded conversations for improved communication flow and tracking.
Deep dives
Updates to LinkedIn Company Pages and Dashboard Experience
LinkedIn introduced updates to company pages by creating a dashboard experience to help save time and connect more easily with the business audience. By offering a one-stop shop for engagement, community building, and growing followers, the focus is on engaging with relevant content, highlighting employee content, and streamlining decision-making for teams managing the page.
Threaded Messaging Feature Enhancements in LinkedIn Direct Messages
LinkedIn has enhanced its direct messaging feature by adding threaded conversations, allowing users to scroll back and reply to specific comments or messages. This feature is beneficial for group conversations or long ongoing discussions, enabling users to revisit key points and improve conversation flow, especially for client conversion purposes.
Improvements in Accessing Saved Posts on LinkedIn
LinkedIn has streamlined the process of accessing saved posts by reducing the number of clicks required from five to two. Users can now easily reference saved posts for inspiration, competitor analysis, or content research with improved efficiency. This update simplifies content curation and enhances user experience by making saved posts more accessible with fewer clicks.