In our second interview podcast of November 2018, Doug Hall provides an overview of his latest book, “Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System”

(This is Tripp's third interview with Doug. Link here for the first interview and here for the second.)

Highlights include:

Inventing “big ideas” for clients, as they entered the “Killing Zone”
Applied innovation, using the Deming Philosophy
How to “Find, Filter, and Fast-Track” big ideas
Happy clients, paying big money, but the ideas did not happen
Half the potential value of the big ideas is lost in internal development efforts
The independent parts of organizations work to promote their own silo
The average new product idea has a 95% failure rate in the market place
What’s wrong with project management?
Innovation projects have uncertainty
Problem solving with data-driven methods
Big ideas are easy – making them real is hard
A major obstacle is a reliance on opinions vs data
Shifting innovation from an art to a science
What to take away from this book?
All products follow a life cycle, from birth to death
Innovation for extending product life
How to create an innovation culture
Innovate or die
Obstacles to innovation – Lack of Leadership and Lack of a Process
Brain Brew Whiskeys for mass customization
Don't feel you need to do "all" of the Deming Philosophy
Just get started!
How to receive a special gift from Doug - go to gift

Doug Hall, CEO and Founder, Eureka! Ranch, latest book - Driving Eureka!