Steve Krug reflects on 30+ years of contribution to the field of UX, including two best-selling books, in this wide-ranging conversation.   How did Steve’s present the findings of his first UX research report?   What is the greatest usability challenge we face as a society? What has Steve realised about procrastination?   Who is Steve Krug?   Steve is a former usability consultant and author of the world-famous UX book, “Don’t Make Me Think: A Common Sense Approach to Web (and Mobile) Usability”, which is now in its third edition and has sold over 600,000 copies - in 20 languages. For over 25 years Steve worked as as usability consultant, through his firm Advanced Common Sense, where he helped clients including Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund, to remove friction from experiences.   ======   Find Steve here:   Website: http://stevekrug.com/ Twitter: https://twitter.com/skrug   ======   Thank you for tuning in! If you liked what you saw and want more ...   ... please leave us a review on Apple Podcasts (or wherever you listened).   You can also follow us on our other social channels for more great UX and product design tips, interviews and insights!   LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/   ======   Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/